Blockbuster drops prices in U.K.

Don't count out Blockbuster's brick-and-mortar stores at this time around -- no less than not inside the U.K. The rental chain features a completely new initiative within the traditional stores that will lower the rental price of numerous recent photos to 99p. ''Harry Potter as well as the Deathly Hallows 1,'' ''Tron: Legacy'' and ''Meet the Fockers'' are most likely the overall game game titles the store will probably be leasing in a lower cost Blockbuster may also be lowering the price of their gaming rental costs to 5 pounds for five nights. The price change includes Blu-Ray. The store is trying to create leasing physical copies of films, games and tv show more tech-friendly getting a smartphone application that will help clients to order movies. The business also didn't miss the opportunity to take a risk at rival Netflix. ''(A)t an occasion when rivals coping plunging share prices or greater-stretching themselves to supply, it generates for me as well as the relaxation in the Blockbuster team a massive sense of pride that individuals can handle be capable of get this radical change,'' mentioned commercial director Gerry Butler in the release. Contact Mike Thielman at mike.thielman@variety.com